July 27th, 2014
KENSINGTON PUBLISHING TO MERGE TWO DIGITAL IMPRINTS
INTO SINGLE UNIFIED BRAND UNDER LYRICAL PRESS NAME
July 24, 2014…Kensington Publishing Corp. announces the merger of its two digital imprints into
one unified entity under the Lyrical Press banner. This premier digital-first imprint created by the
fusion of eKensington and Lyrical Press, under the helm of Adam Zacharius, Director of Special
Projects and Alternative Media, will be supported by Kensington’s talented marketing, publicity,
and editorial teams. Alexandra Nicolajsen, Associate Director of Social Media & Digital Sales, will
oversee Lyrical Press working with Martin Biro, who has been promoted to Associate Editor, Digital
Books. As Managing Director of Lyrical, Renee Rocco will continue to manage all coordination
between editorial, production, and art.
In her new capacity, Alex Nicolajsen will work closely with Editor-in-Chief John Scognamiglio and
Martin Biro to develop Lyrical into the most prominent digital publisher in the business. She will be
involved in all aspects of the new combined Lyrical imprint, including editorial, art, sales,
production and marketing. In his new role, Martin Biro will give Kensington’s digital imprint an
editorial focus and direction. He will continue to acquire new authors across all formats, as well as
work with current authors, including #1 New York Times bestselling author Fern Michaels.
Steven Zacharius, President and CEO of Kensington Publishing Corp, said, “As the largest
independent publisher in America, Kensington is able to bring innovative ideas and a personal
touch to each of the books we publish. By combining our two digital imprints, we’ve created a
more robust brand that benefits from the focus of our entire company. Our new structure will
make Lyrical Press the place where authors want to go for digital publishing.”
Alex Nicolajsen stated, “I couldn’t be more excited about the merger of these two imprints and to
have the opportunity to work with both debut and established authors to build new bestsellers. I’m
looking forward to working with our excellent Kensington team to bring innovative content to
readers, with stories that explore fresh ideas and, of course, genres that are already well-loved.”
Martin Biro added, “In the nearly six years I’ve been an editor at Kensington I’ve watched as our
digital imprint has grown by leaps and bounds, and now it’s growing even bigger and better via the
merger with Lyrical Press. I’ll be working closely with our editors and authors as we expand into
new genres and reach out to an even wider audience of readers. I’m thrilled to be at the forefront
of an extremely important area of growth not just for Kensington but for the publishing industry
With this consolidation, Lyrical Press becomes the primary imprint where Kensington launches new
authors, growing their readership with lower pricing and great social media exposure, while
building the most successful among them to a level that can also support traditional print formats.
In addition, Lyrical Press also provides a platform for Kensington’s bestselling authors to
Currently, Lyrical is looking to acquire innovative new fiction in all romance genres (especially
suspense and historicals with unique settings), compelling psychological suspense fiction and
thrillers, women’s fiction, YA, new adult, and cozy mysteries.
ABOUT KENSINGTON PUBLISHING:
Founded in 1974 by the late Walter Zacharius, Kensington Publishing Corp. is located in New York
City and is known as “America’s Independent Publisher.” As the foremost independent commercial
publishing house in the United States providing hardcover, trade paperback, mass market, and
digital releases, Kensington publishes the books that America wants to read.
The house of New York Times bestselling authors, including Fern Michaels, Lisa Jackson, Joanne
Fluke, William W. Johnstone, and many others, Kensington publishes over 500 fiction and nonfiction
titles each year. Its diverse imprints include Zebra Books, Brava, Citadel Press, Dafina,
Pinnacle Books, Aphrodisia, KTeen, and Lyrical Press are well known for providing readers with a
range of popular genres such as romance, women’s fiction, African American, young adult and
nonfiction, as well as true-crime, western, and mystery titles.
With 2014 marking its 40th anniversary, Kensington remains family owned and operated since its
founding by the late Walter Zacharius and it has been the only major U.S. publisher to have had
three generations serve the company. Currently Steven and Adam Zacharius, the second and third
generation of the family, lead a talented staff, many of whom have been with the company for
over 20 years.